Projector Mentorship Platform is an online platform where specialists from creative and technical industries provide personal consultations in exchange for donations to support Ukraine.
The Objective
The main task was to create a brand that would seamlessly fit into the ecosystem of Projector Institute, serving as a concise extension while maintaining its own distinction. The design process moved quickly since the idea for the Platform was born right at the start of the full-scale invasion in 2022—speed was of the essence.
Design Solution
The core idea revolves around a visual platform that supports the typographic logo. This platform is more than just a design element; it’s a solid foundation, representing the stability that this mentorship exchange brings. The essence of the project is about exchanging knowledge for donations, providing support from mentors to mentees, and ultimately supporting Ukraine.
The platform is versatile and can change its form depending on the mentorship direction, such as graphic design, development, HR, and many other areas that have evolved over time. The platform can function as a window, but overall, it serves as the key dynamic element that distinguishes this brand identity.
Design — Yulia Stroi
Idea of the project — Stanislav Govorukhin
2022
