The Objective
To create a brand identity for Zhytomyr Lyceum No. 25, a school that was severely damaged by Russian missile strikes. The identity should capture the relationship between the lyceum and its students, portraying the school as both a structured, safe environment and a creative playground for the students.
Design Solution
Design Solution
The concept centres on the interaction between the lyceum and its students. The lyceum is portrayed as a space where students can freely explore themselves and the world around them, express themselves, experiment, and create—this is their world. Simultaneously, the lyceum provides the framework and safe space in which this world is organised and nurtured.
In the brand identity, we use simple, modular, and structured elements to represent the school's framework. Within this structure, however, there is space left for creativity and experimentation, which is meant to be filled by the students themselves. This approach empowers the students to shape how the lyceum looks and how their world is defined.
Design — Yulia Stroi
Art Direction — Glib Kaporikov
2023
