The Objective
The objective of the design for Lezo, a new startup platform from Projector Institute, was to create a unique and distinct brand identity that conveys the essence of a modern, technological startup. The design needed to be minimalist and concise, ensuring easy recognition and understanding, while still maintaining a subtle connection to the existing design system of the parent brand, Projector.
The aim was to develop an identity that reflects Lezo’s innovative and technology-driven nature while distinguishing it from other startups.
Design Solution
The approach was minimalist and concise, focusing on simplicity to ensure easy recognition and a strong brand presence. The design integrated diagonal shapes and rounded edges, inspired by the meaning of "lezo" (which translates to "blade"), to convey a sense of precision and cutting-edge technology.
To maintain a connection with Projector Institute, the design utilized a blue color palette consistent with the existing design system, reinforcing the brand family connection. Additionally, a distinctive photographic style was employed to differentiate Lezo from other startups, adding a unique visual element that enhances its individuality in the market.
Team
Designer — Yulia Stroi
Art direction — Glib Kaporikov
Art direction — Glib Kaporikov
