Mediana is a new multimedia festival where art, science, and technology come together. The foundation of the design concept is multidisciplinarity, which is manifested through the technique of layering. The Mediana Festival is like a big playground for creativity and has no limitations regarding the mediums to be presented: audio, video, or textual formats; lectures on Artificial Intelligence, new challenges in visual communications, the influence of electronic music on performance art and so on. It's a celebration of the endless possibilities at the crossroads of culture and technology.
The concept of this festival was developed by the Projector team. However, unfortunately, due to the ongoing war in Ukraine, there has not yet been an opportunity to implement it."
The Objective
The overall aim of the design project was to establish Mediana Festival as a dynamic and forward-thinking event that attracts a diverse audience interested in exploring the intersection of different disciplines. Brand identity should emphasize the multidisciplinarity and convey the spirit of innovation and exploration.
Design Solution
The foundation of the design concept is multidisciplinarity, which is manifested through the technique of layering.
The Mediana Festival is like an open playground for creativity, it has no limitations regarding the mediums
to be presented: audio, video, or text formats. You can listen to lectures on challenges of the AI, new trends in visual communication, the influence
of electronic music on performance art and more. It's a celebration of the endless possibilities at the crossroads of culture and technology.
Our design team came up with three different logos that together combine into one platform — the Mediana Festival. Each logo has its own bold character and vibe, reflecting the diversity and uniqueness of each creative medium.
The color palette also reflects the spirit of freedom and diversity. It's about sharing experiences, pushing boundaries, and embracing the thrill of the unknown. Additionally, all abstract graphic for the festival is generated using AI.
The color palette also reflects the spirit of freedom and diversity. It's about sharing experiences, pushing boundaries, and embracing the thrill of the unknown. Additionally, all abstract graphic for the festival is generated using AI.
Team
Designer, AI illustrator — Yulia Stroi
Logo design — Anastasiia Shyshenok
Art direction — Glib Kaporikov
Logo design — Anastasiia Shyshenok
Art direction — Glib Kaporikov
