The Objective
The objective was to create a vibrant and attention-grabbing visual identity for a festival of creative professions—a conference by Projector Institute that offers an accessible introduction to the world of creativity.
The festival aims to guide senior high school students, their parents, and first-year university students in choosing a creative profession, finding educational opportunities, and landing their first job. The identity needed to maintain a connection with the Projector Institute's design language while also standing out and appealing to the target audience.
Design Solution
The visual identity for the festival was designed to be bold and eye-catching, ensuring it stood out in the information space. The design retained the essence of the Projector Institute's brand while emphasizing the uniqueness of the festival.
3D forms were incorporated as a metaphor for creative fields and professions, symbolizing experimentation and innovation, making the identity fun, appealing and relevant to the intended audience.
Designer — Yulia Stroi
Projector Institute
2022
